How Outsourcing Your Telemarketing Services to a BPO Company Can Increase Efficiency

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Business Process Outsourcing in 2020


As we enter the second half of 2020, outsourcing is continuing to attract attention from all kinds of industries – no longer is BPO used only by manufacturing companies. Countless businesses all around the world are now using BPO in their daily operations – especially telemarketing.


Did you know that the global BPO services market grew at a compound annual rate of 3.2% between 2014 and 2018, reaching total revenues of $252.8bn in 2018?


So why are more companies contracting third-party service providers for their telemarketing processes? Simply put – cost reduction and business growth.


How Can a BPO Company Reduce Costs and Increase Business Efficiency? 


Building and managing an in-house telemarketing team is time-consuming and can become very expensive, very quickly. Hiring and onboarding costs are exorbitant – frequent and ongoing training is also pricey. Furthermore, there is a large amount of equipment involved.


Outsourcing telemarketing activities results in significant savings compared to hiring in-house, for many more reasons:


Reduced Office Space: Accommodating a large team requires space – by hiring a third-party company, you instantly save on rent and operating expenses.


Cost Plans to Suit You: Maybe you only require telemarketing services during certain times of the year. Fortunately, many BPO companies offer a variety of pricing models that allow you to avoid the expensive fees that are associated with fixed-cost models and contracts. By only paying for services that you actually need, you achieve significant savings.


Economy of Scale: A BPO company will likely serve many different clients – this means costs are shared, affording BPO companies the ability to serve you at a much lower price.


Experienced Agents: Another advantage of BPO is the guarantee of experienced telemarketing agents. This decreases the possibility of costly mistakes.


By utilizing a trusted company that places high importance on experience, training and proficiency, you can be confident that tasks are being completed effectively and efficiently. This lets you exceed your business goals without hurting your bottom line.


Now that we’ve covered how outsourcing can save you money, we will discuss how BPO can increase business efficiency and growth:


Greater Flexibility: Outsourcing to a third-party company allows your business to be more agile and react quicker to changing markets and trends. This is especially true when you consider the fast-paced world of technology. By outsourcing telemarketing, you no longer have to worry about keeping your software and technology up to date.


Stand Out From Your Competition: Many brands outsource non-critical business processes such as telemarketing. This means they can focus more time and energy into important areas that help their business to stand out in their marketplace.


Be a Global Business: Outsourcing telemarketing to a company with multilingual capabilities is extremely beneficial. It supports your brand in enhancing the customer experience and reaching a larger consumer base. Click here for more information on how telemarketing in Spanish can boost your business.


As mentioned above, there are many reasons to consider outsourcing with regard to your telemarketing activities – BPO can reduce costs while increasing business efficiency.


Anexa’s telemarketing agents are fluent in both Spanish and English. Most importantly, our team is comprehensively trained to build positive relationships with new clientele while encouraging brand loyalty with existing customers. Contact us today to get started.