Consumer Packaged Goods (CPG): Cracking the Code
Digital processes are transforming the global business community, and nowhere does this have more impact than among CPG leaders. That said, the scaling up of their digital processes and analytics frequently does not take place quickly enough, because the investment in building the supporting foundation is simply not happening. And as in every other sector …
Continue reading “Consumer Packaged Goods (CPG): Cracking the Code”
Digital Healthcare in Lower-and Middle-Income Countries (LMICs) – The Takeaway
There simply is no sector that has been unaffected by the global pandemic of the past two years. And while COVID-19 highlighted – and exacerbated – the gaps in many of the world’s economic systems, none were more evident than those existing in healthcare in lower-and middle-income countries (LMICs). In 2019 – just before the …
Continue reading “Digital Healthcare in Lower-and Middle-Income Countries (LMICs) – The Takeaway”
Cyber-Monday Slow Down Is Not What It Appears
What takes place on the first Monday after Thanksgiving (and coincidentally, is one of the biggest online shopping days of the year)? After Black Friday, which annually lands on American Thanksgiving, Cyber Monday is one of the biggest online shopping days of the year. Avid deal-hunters look forward to this major event as an opportunity …
Continue reading “Cyber-Monday Slow Down Is Not What It Appears”
Digital Transformation: Make the Leap, Take the Lead
It’s true – the future is here, in all its technologically charged glory. While the COVID-19 pandemic initially looked like a devastating blow across all industries, it fostered a never-before-seen surge in technology, with many companies doubling down on their tech investments in order to survive. And some of those organizations generated digital transformation in …
Continue reading “Digital Transformation: Make the Leap, Take the Lead”
Digital Experience Management: Your Eyes and Ears for the Future
Exactly what is digital experience management (DXM)? We’re all familiar with the term ‘customer experience’, and the critical role it plays in a brand’s success. In the same way, experience management is a looming factor in today’s business processes, although the two tend to be confused with each other – but they’re not the same. …
Continue reading “Digital Experience Management: Your Eyes and Ears for the Future”
Make Customer Adoption Part of Your Strategy
There are so many customer-framed business terms today – customer service, customer experience, CX, customer-facing – and here’s the latest: “Customer Adoption”. This is the process whereby an organization introduces a new product to the marketplace, resulting in the acquisition of new and repeat customers, and it plays a huge role in the success of …
Continue reading “Make Customer Adoption Part of Your Strategy”