Excellent customer service is one of the most important factors when considering a company, with continued loyalty relying on this even more – so it’s no wonder companies place such high importance on this area of their business. Consumers are the foundation of all businesses, and improving the customer experience is a fantastic way to turn one-time customers into faithful ambassadors of your brand.
With more than 37 million US residents speaking Spanish at home, it’s the second most common language. Not only that, but the Hispanic market has a fast-accelerating buying power. Researchers forecast that the US Hispanic population will spend $1.7 trillion throughout 2020. To better accommodate this huge market, many businesses are prioritizing providing easy communication and assistance to their prospective customers whose first language isn’t English.
If you’re wondering whether your business would benefit from a Spanish-speaking call center, read on to learn more about the advantages.
Below are four reasons why countless businesses profit from offering world-class customer service in Spanish:
Increase Brand Loyalty and Reap the Rewards
Impress prospective clients from the moment you first speak to them. By providing assistance in their first language, you will make the process much smoother for both parties. Additionally, this fluid communication will leave customers feeling encouraged and much more inclined to share positive reviews of their experience with others.
Reduce the Time Between Brand Discovery and Purchase
When customers are researching products, it’s likely they are considering a number of brands, including your competitors. Streamline the customer journey and convert potential customers into repeat buyers as quickly as possible. There’s no room for miscommunication and uncertainty in today’s competitive business market.
Gain an Advantage Over Your Competitors
Many companies still fail to tailor their services to Spanish-speaking clients – including your competitors. Offer more suitability and ease than similar businesses by assisting Spanish speakers in their search for a new product. This gives your company the advantage of client preference.
Increase Your Prospective Customer Base
Not only will a Spanish-speaking call center increase your conversion rate, but it will help to increase the volume of potential customers you reach. By appealing to a wider demographic and converting more sales, the results will be undeniable. It won’t be long before you notice a significant difference in your profit margins.
With that said, setting up a Spanish-speaking call center can be expensive. After all, you’ll need to find the time and money to hire and train an entire team, purchase expensive equipment and manage this new area of your business.
Luckily, there’s a tried and tested solution to this problem. Outsourcing.
Whether you require long-term customer support or project-by-project telemarketing in Spanish, reputable outsourcing companies are armed with the best talent to meet and exceed your business goals. Not only do they have access to the latest technology, BPO companies’ experienced teams will design and execute personalized solutions to reach your targets. As well, outsourcing companies have the ability to scale up or down as per your budgetary requirements – helping to reduce customer acquisition costs.
If you’re looking to increase your customer service capabilities based on a larger marketing push, outsourcing is a great option. At Anexa, our bilingual call center agents are highly experienced and ready to manage your customer care team, so you can focus on managing your business.
For more information about our bilingual services, contact us today.