In the past, we’ve spoken at length about the significance of incorporating Spanish-speaking employees into customer-facing departments – and at the risk of sounding like a broken record, this is an extremely important topic worth discussing. With everything we know regarding multilingual support, some companies are still dragging their feet where language inclusivity and impeccable communication is concerned. Though we can’t speak to why Spanish language call centers aren’t high up on the list of priorities for some brands, we will say this: one of the smartest business moves you can make is to accommodate a customer base that extends beyond those who are predominantly English-speaking.
The Basic Principle Behind Multilingual Support
When it comes to running a successful business, addressing the need for Spanish and multilingual customer support is critical. Spanish language call centers can be quite lucrative from a marketing and sales perspective – after all, a lack of inclusivity doesn’t just affect your brand’s name and reputation, but its customer reach, too.
For companies that are hitting dead ends where customer growth is concerned, this could absolutely be linked to only appealing to English-speaking customers. When you expand your linguistic capabilities to include the Hispanic market, your profits will see a noticeable increase. This means transitioning call centers, telemarketing teams and other customer-facing departments to a multilingual operation.
The Hispanic Market is Growing
The Hispanic population in the US is sizeable (to put it modestly), accounting for 59.9 million people – making it the second highest population in the country. That’s a substantial market to miss out on, should you choose to forego a Spanish language call center.
Is it Really Worth Investing in A Spanish Language Call Center?
In a word – YES. There are countless advantages to honing your customer outreach activities and improving existing client relationships.
It goes without saying that communication is a huge part of attaining and retaining customers – and it’s not difficult to guess why.
Communication is what connects us, what allows us to find common ground with one another and what allows us to put our trust into a stranger. If you consider that every customer call is an opportunity to foster a lasting connection and encourage brand loyalty, then it makes it hard to put a price tag on easy, fluid communication. If you’re looking to increase your customer base exponentially, a good place to start would be to include the Hispanic market in your call center operations. If you have not yet made a point of practicing language inclusivity, it’s never too late to start.
Implementing a Spanish Language Call Center
As we all know, developing or adding to a department can be laborious and financially draining on a business. With this in mind, a worthy consideration and fiscally responsible solution is BPO (Business Process Outsourcing).
BPO has the ability to provide multilingual call center agents at a much lower cost than if you were to recruit an entire team in-house – making it a popular option among companies of all sizes.
If you’re interested in utilizing a Spanish language call center for your client communications, Anexa has the resources and proven experience to attract and retain customers.
Allow us to bridge the language gap and double down on your efforts to build meaningful connections with the ones keeping your business afoot.