Outsourcing Telemarketing vs. Managing In-House – Which Is Best for Your Company?

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Even in the era of online and social media marketing, telemarketing remains one of the most popular and effective techniques for lead generation. Did you know that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads?

 

The big question is, if your business is looking to take advantage of this great marketing tool, should you outsource to a telemarketing company or manage in-house?

 

Below we will explore some of the pros and cons of both options…

 

BENEFITS OF IN-HOUSE:

 

  1. Control

Retaining control and autonomy is one the biggest reasons for businesses to set up and manage telemarketing in-house. Outsourcing such a significant aspect of your business to a third-party requires a great deal of trust (and sometimes training). Telemarketing in-house allows direct control over how you navigate relationships with new or existing customers.

 

Furthermore, with your telemarketing team being based in the same building as the rest of your company, overall function and effectiveness can be increased as management and communication is much simpler when face-to-face with your employees.

 

  1. Industry and Company Knowledge

No one knows your business better than you. Through ongoing training and excellent management skills, you can ensure your in-house team has a healthy knowledge of your company, industry and product(s) or service(s).

 

  1. Flexibility 

The most successful businesses innovate as well as adapt to external changes. If your company introduces new products, services or techniques, you can implement these into your telemarketing strategy with almost immediate effect.

 

  1. Security

By managing telemarketing in-house, you control the storage and use of client data. With the proper methods and software, important and private data isn’t compromised.

 

BENEFITS OF OUTSOURCING:

 

  1. Cost and Time Efficiency

The substantial amount of time and cost required to set up and manage a new team is the most common reason why many businesses, from startups to Fortune 500 companies, outsource their telemarketing activities.

 

Building an in-house telemarketing team involves a considerable investment up-front. Locating a suitable office space, purchasing the most up-to-date technologies, staff recruitment and training, plus ongoing management are just some of the deterrents of in-house telemarketing. On top of all that, you have to factor in monthly overheads such as salaries, utilities, equipment etc. The initial cost is so extensive that many companies don’t have it in their budget to even consider this as an option.

 

One of the most effective ways to reduce the time and cost involved in telemarketing is to outsource to a third-party. By taking advantage of services offered by a BPO company, the start-up/overhead costs (including salaries, recruitment, ongoing training, facilities and equipment) are shared by a number of clients, which reduces your company’s expenditure.

 

  1. Reach New Markets

With emerging technologies, more companies are looking to serve new markets. With this comes the challenge of language barriers and differing cultures.

 

Sourcing and managing multilingual telemarketers can be difficult when hiring in-house. With the growing need for a more diverse approach when it comes to customer connection, you might find that your in-house telemarketing team lacks the ability to properly communicate with many new or existing customers – and unfortunately, miscommunication can have a damaging and lasting effect.

 

With most reputable outsourcing companies, however, one of the many benefits your business can take advantage of is a multilingual staff – this means that you can tap into new customer bases with ease and confidence.

 

  1. Improved Technology and Processes

Outsourcing to a telemarketing company provides instant access to the service provider’s business infrastructure – including the most up-to-date technologies and processes. Entrusting telemarketing to an established and innovative company like Anexa allows you to reap the benefits of their state-of-the-art communication systems and software.

 

  1. Eliminate the Need for Staff Training

Hiring and training telemarketers can be challenging, time-consuming and expensive. The best external telemarketing companies have tested and reliable recruitment processes that have been improved over a number of years.

 

When choosing to outsource your telemarketing, ensure the BPO company’s personnel are rigorously trained to carry out their duties to the highest of standards so that your business can thrive. Click here to learn more about Anexa’s talent attraction process.

 

When it comes to telemarketing (or anything under the umbrella of BPO), Anexa has a highly skilled team and the most reliable and advanced technology available – you can trust us to easily and effectively bridge the gap between your company and its potential customers. Contact us to learn more.