We all know that Texas is the second largest state in the US – the heavily populated state covers approximately 268,596 square miles, making it larger than any country in Europe. With almost 29 million residents, Texas is not only large in scale, but in marketing potential. Perhaps one of the most important facts is that its Hispanic population makes up approximately 37% of Texas residents – that’s roughly 11 million people.
When it comes to marketing and promotion, a brand’s best chance at success is to develop a keen understanding of the market it’s tapping into. The business model should also accommodate this group in terms of communication and cultural common ground. There are a few ways to do this.
Telemarketing is a method of selling products/services or generating leads over the telephone. Once at the forefront of consumer marketing, in recent years it has been accompanied by newer tactics, including social media marketing. While it may seem like the majority of today’s brand and product marketing is carried out online and on social media, the continued use of telemarketing among some of the world’s largest companies highlights its effectiveness.
If your business engages with customers in multiple regions, your communication strategy should be tailored to meet their needs, including catering to their first language. This is crucial when reaching out to potential and existing customers via telemarketing.
Whether your objective is to generate new leads across Texas, carry out satisfaction surveys or provide welcome calls, using a bilingual telemarketing team will help to foster genuine relationships and in turn, exceed your business goals.
Telemarketing in Spanish is not the only way to appeal to the Hispanic community. It’s one thing to convert a lead into a sale, but it’s quite another to maintain those valuable customer relationships and keep clients invested in your brand. This is where offering customer support in Spanish can prove extremely advantageous.
Bilingual Customer Service and Retention
When a brand demonstrates that it will continue to prioritize its customers’ wants and needs, those customers are more likely to remain loyal. Next to product/service quality, nothing carries more weight than positive and fluid communication with a company – especially at a critical time like when a customer is experiencing product issues and requires support in their first language. There is nothing more frustrating than calling a customer support line only to be met with a language barrier. This can put a strain on the relationship and ultimately cause your client to reconsider their allegiance to your brand.
The business world is highly competitive. With so many great companies to choose from, it’s important to stay hip to what your customers want. Communication is one of the biggest determining factors when it comes to help desk calls and a client’s desire to remain a client, or jump ship.
Because of the countless benefits of offering multilingual services, many Texas-based businesses, or businesses wishing to break into the Hispanic market, have chosen to outsource to reputable BPO companies with multilingual capabilities.
At Anexa, our agents are expertly trained in customer support and telemarketing. We will ensure both existing and potential customers feel heard and understood so that there is no question of your brand’s commitment to them.