BPO – Outsourcing Companies Improve Efficiency, Increase Profits – Part Two

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If your business’s profitability could be improved, chances are so could your efficiency. There is a lot riding on a business owner – investment of time and money are at the top of that list.


In order to increase profits, you must look at the whole picture – i.e. all the innerworkings and intricacies that keep your brand afloat. The promise of success also requires the consideration of alternative solutions such as BPO companies. Outsourcing is one of the most widely utilized business practices of our time, and it isn’t hard to guess why – results. Plain and simple.


In part one of our blog, we discussed the basics as well as the value of data entry and telemarketing in your business model. Now we will discuss the importance of arguably the most consumer-centric department within a company.


Customer Support


Like telemarketing, a role in customer support requires one to have a great deal of understanding with respect to their customer base, and an even greater level of patience. This department holds the unsung heroes – those who are masters at conflict resolution, product issues and general queries regarding the company they represent. They must have a high quotient of product knowledge and memorize every aspect of their brand like the back of their hand. There should be very few questions that these champions are unable to answer.


With a high volume of customer calls and traffic, it is essential that companies put a conspicuous effort into their customer service operations. This is why outsourcing is prudent for all things relating to this key department.


For more information on the role customer support plays in the bigger picture of a business, please refer to out blog on this topic.


Social Media Customer Support and Management


Social media is not new to the game – at least not anymore. If you are just learning about the value of welcoming social media to your customer relations, you’re late to the party.


Social media customer service takes advantage of highly popular platforms such as Twitter, Facebook and Instagram to connect with and provide support to your customer base. This has swiftly become one of the most common forms of customer service across a variety of modern and progressive industries.


Let’s face it, the majority of most brands’ audiences are online. Because the truth is, online is no longer exclusively a place for younger demographics. On the contrary, many older age groups utilize online platforms as much as, or even more so than their younger counterparts. This is especially true when it comes to buying or showing interest in products and services.


BPO companies are skilled and swift when it comes to advancing technologies and methods of reaching consumers. This is because their livelihood depends on being up-to-date with marketing tactics and best practices. Businesses must be confident trusting outsourcing companies with integral departments such as online customer support because it can truly make or break a brand. This is why BPO companies make it a priority to properly implement new techniques and execute customer communications in the most effective and efficient way possible.


For more information on social media customer support and how it can benefit your business, please refer to our blog on this topic.


If you’re looking for ways to increase profitability and decrease inefficiency, trust reputable BPO companies with your outsourcing activities. At Anexa, we have the experience and proven ability to put your brand on the cutting edge of your industry – and keep you there. Contact us to learn more.